Every other month, ACOM hosts a live Webinar featuring an industry leader, or expert in a related industry, delivering a virtual presentation. Participants can listen to the presentation via a conference call portal, and watch the PowerPoint presentation online. Participants have the opportunity to post Q&A during the presentation. So, from the convenience of your own office or conference room, you and your colleagues have a great educational resource. And you also get 1 CEU credit hour for each Webinar.
Please note ACOM's new policy regarding Continuing Education Credit:
All registered participants will earn a Continuing Education hour for this webinar. Continuing Education credits may be extended to up to 2 additional participants from a registered member's location. For members inviting non-members to participate, please make sure they are aware that they must individually register with ACOM in order to receive Continuing Education credit.
So get together with your co-workers and pack a lunch for these fun one-hour learning experiences. The cost is only $50.00 for members ($60 for non-members) and you can invite your whole department to join in.
| Date: |
Thursday, July 15 |
| Time: |
1:00pm ET |
| Topic: |
New Insight on The Total Visitor Experience --
Impacting the Attendee Experience at Every 'Touch Point'
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| Presenter: |
Mickey Schaefer, CAE,
President, Mickey Schaefer & Associates LLC
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Today’s visitors don’t just want to “visit”. If they spend their time and money to travel or attend meetings, they want an experience that transforms them in some way. When that transformation happens, an emotional connection to the destination occurs which results in powerful ‘word-of-mouth’. This presentation will explore how the overall Total Visitor Experience (pre, during & post) impacts repeat attendance, social media, and destination image/appeal.
Register here
About the Presenter
Mickey Schaefer has been involved with association management and the meetings industry for over 30 years with experience on both sides of the industry -- as National Sales Manager for the Kansas City CVB and later with service on their Board of Directors, as well as the American Academy of Family Physicians (AAFP), the second largest medical association in the U.S., as Vice President with duties including strategic planning and marketing and all aspects of the association’s 200+ meetings and 20,000 attendee annual convention.
As an industry leader, she has been frequently named as one of the “25 Most Influential in the Meetings Industry” by Meeting News magazine and has held numerous national leadership positions, including serving as past Chairman of the Board of the Professional Convention Management Association (PCMA) and past Chair of the Accepted Practices Exchange (APEX) Commission which is standardizing industry best practices. In addition, Schaefer was selected as a 2006 inductee into the prestigious Convention Industry Council’s Hall of Leaders, the highest honor in the industry.
The Tucson-based Mickey Schaefer & Associates companies provide a variety of innovative consulting services that focus on guiding the strategic direction of the meetings industry, tourism and associations. MSA consults with over 90 DMOs on strategic planning & visioning; organizational structure; customer advisory boards; destination marketing; and community-wide stakeholder alignment to live the brand and drive tourism by Enhancing the Visitor Experience™ at the frontline level through the Certified Tourism Ambassador™ Program (e.g. John Doe, CTA). Over 7,500 CTAs strong and growing.
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Save the date for future webinars:
August 19: Contracts: What CSM’s need to know about their company’s contracts
September 16: Planner Panel: Creative Services: Planners share their Experiences with CSMs
October 21: Social Media for Attendance Building
November 18: Managing Your Boss |
